MINI MIOCHE 795 Queen West, 647-348-5883, minimioche.com
The kiddie clothing scene is pretty polarized between pricey designer togs (because shouldn’t every baby’s first plaid be Burberry? Maybe not.) and mass-produced merch from the usual fast fashion suspects. Doing its part for the underserved middle of the market is Toronto’s own Mini Mioche. For the past two and a half years, designer Alyssa Kerbel has been producing eco-friendly, sensibly priced, high-quality duds for newborns to six-year-olds. And since December they’ve been available at Mini Mioche’s new Queen West flagship.
The collection’s bread and butter is a unisex line of onesies, T-shirts, pants and denim made from organic cotton and usually priced under $30. At the store, the pieces are displayed in a basics bar that makes it easy for moms and dads to select from seasonal colours or staple black and white. There’s also a fashion collection that focuses on dressier options destined for years of hand-me-downing.
To round out the boutique’s mix, Kerbel sources similarly sustainable footwear, hand-knits and beauty buys including Piggy Paint nail polish and Matter body creams.
Michael Watier
Mini Mioche picks: Let them crawl around in a pair of stretch dark denim jeans, $42 to $46 Keep sneakers mix dapper tweed and plaid, $45 hand-knit scarves and toques range from $26 to $36.
Look for: A kids’ play area in the back, complete with movies, books and a chalkboard wall to keep little ones busy while the ‘rents shop.
Hours: Monday to Wednesday, Friday and Saturday 11 am to 6 pm, Thursday 11 am to 7 pm, Sunday noon to 5 pm.