Activism meets creative kitsch in custom buttons

Sponsored feature: presented by Six Cent Press


Pin-back buttons have been used in political campaigns for well over a century. Advertisers stuffed them into cereal boxes as prizes for kids in the 30s and 40s. Then, starting in the 60s, counterculture activists claimed them as a method for demonstrating solidarity on a host of issues not covered by mainstream media at the time.

The tradition continues to evolve, as seen through the work of many independent artists who have embraced custom-produced buttons to showcase their creativity – while also creating stylish accessories that serve as great takeaways from art shows or special events. But even with the rise of these unique style pieces, the form has never strayed too far from its political roots.

Canada-based Six Cent Press balances the demands for both activism and style, having produced buttons for five federal elections (including Jack Layton’s 2011 campaign) and Montreal’s Stay Home Club. They’ve also made square buttons for Nardwuar the Human Serviette.

Check out this video for a closer look at the production process at Six Cent Press.

Want to advertise with NOW? Click here

website@nowtoronto.com | @nowtoronto 

Brand Voices

Leave a Reply

Your email address will not be published. Required fields are marked *