Toronto visual producer speaks on the latest Kids Help Phone campaign with over 400,000 views

Hayley Lennox of Loft Entertainment help produced the “What I Wouldn’t Do (North Star Calling)” music video. (Courtesy: Hayley Lennox)


Toronto artist manager and video producer Hayley Lennox is just one of the many moving parts that came together to bring the Kids Help Phone Campaign visual for “What I Wouldn’t Do (North Star Calling)” to life. 

The song, a musical blend between Serena Ryder’s “What I Wouldn’t Do” and Leela Gilday’s “North Star Calling,” was released by The Kids Help Phone on Mar. 2, for their Feel Out Loud initiative to bring awareness to the conversation around mental health and empowering young people.

The music video has amassed 416,302 views and counting and features over 50 artists across the country, including Alessia Cara, JESSIA, Johnny Orlando, Roy Woods, and TOBi. It was  produced by Bob Ezrin, Carrie Mudd of Peacock Alley Entertainment, Randy Lennox and Hayley Lennox of Loft Entertainment. 

Lennox grew up surrounded by a creative family and has always been inspired by storytelling and artists. “I found a passion for music and film, and that’s how I started producing. I’m also an artist manager. So I really surround myself with the two,” she told Now Toronto.

Kids Help Phone approached Loft Entertainment to bring about change in the mental health space for children, and Lennox was moved by the opportunity.  

Young people have connected with Kids Help Phone more than 14 million times since the COVID-19 pandemic began, the news release says. 

READ MORE: 50+ Canadian artists release music video in support of Kids Help Phone campaign 

“Because of the pandemic and because of every day news, new kids are calling in more and more in need of these services. So we put together this beautiful music video to raise awareness so that they could expand the services, and it was just such a rewarding project.”

Lennox believes this project is one of the most meaningful she’s ever worked on and emphasizes that mental health affects everyone. “It was so much fun, but also so meaningful because to have the 50-plus artists come together and speak about their own experiences for a good cause was such a beautiful thing to see.”

“The final product allowed everyone that worked on the video to see the total impact of their efforts,” she continued.

“It’s so moving to see the comments and the feedback and other people tell their own stories of how this song and video, whether they saw it on YouTube or heard on the radio, affected their lives and inspired them to either reach out or confront the issue that they’re going through.” 

Feel Out Loud’s fundraising goal is $300 million to expand mental health access through Kids Help Phone by 2024. All collected proceeds from “What I Wouldn’t Do (North Star Calling)” will be donated to the initiative. 

For more on the Kids Help Phone, Feel Out Loud campaign, visit the Kids Help Phone’s website. 



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