Doomie’s parent company is opening a boutique

The Imperative will stock animal cruelty-free fashion and beauty products


Have you eaten a half-dozen vegan Big Macs at Doomie’s this year? Are you ready to take your relationship with meat-free living to the next level? Looks like the Parkdale vegan eatery’s parent company, Ecorazzi, has got you covered, thanks to the launch of their brand-new lifestyle boutique. (Hey, now you’ll have a place to shop while you wait for a table!)

The Imperative is set to open to the public this Friday at 1332 Queen West, just across the street from Doomie’s (you’ll know it by the massive marquee sign they installed to match the one on top of the restaurant).

Inside, the store will host a selection of animal product-free winter coats, designer bags, makeup and giftware. Head down the stairs to find what they’re calling “the first ever all vegan shoe room” (be still my heart). Reps for the store add that an online shop will be launched in the new year. Check out their Facebook and Instagram pages for a sneak peek.

An earlier version of this story stated Doomie’s was opening the store. It is in fact Doomie’s parent company, Ecorazzi.

nataliam@nowtoronto.com | @nataliamanzocco

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