October is generally awash in pink, with everything from bathroom tissue and blenders to kitty litter and petrochemical-laced lipstick promising to donate as little as a dime per product to breast cancer awareness and research. All that pinkwash makes Today Causemetics’s arrival onto the scene so damn refreshing. This all-natural, non-toxic body care line was dreamt up by the Canadian Breast Cancer Support Fund as a way to raise money for women living with breast cancer who are struggling financially. The fund teamed with a dozen green beauty brands (Consonant, Pure + Simple, Ella’s and Sappho, among others) to create the Today line of creams, soaps, deodorants, perfumes, lip gloss and more. For each product sold, a good $4 to $10 goes to women who quite literally can’t afford to be sick. as the funds says, you can go green, get beautiful and give back. causemetics.ca
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