October is generally awash in pink, with everything from bathroom tissue and blenders to kitty litter and petrochemical-laced lipstick promising to donate as little as a dime per product to breast cancer awareness and research. All that pinkwash makes Today Causemetics’s arrival onto the scene so damn refreshing. This all-natural, non-toxic body care line was dreamt up by the Canadian Breast Cancer Support Fund as a way to raise money for women living with breast cancer who are struggling financially. The fund teamed with a dozen green beauty brands (Consonant, Pure + Simple, Ella’s and Sappho, among others) to create the Today line of creams, soaps, deodorants, perfumes, lip gloss and more. For each product sold, a good $4 to $10 goes to women who quite literally can’t afford to be sick. as the funds says, you can go green, get beautiful and give back. causemetics.ca
Exclusive content and events straight to your inbox
Subscribe to our Newsletter
By signing up, I agree to receive emails from Now Toronto and to the Privacy Policy and Terms & Conditions.
Recently Posted
-
Some Torontonians think the city needs to be more strict with dangerous dog regulations even after latest changes
-
Ontario Safety League commends government for not changing stunt driving penalties after raising speed limit on highways
-
How far are parents willing to go? Nearly 60% of Canadians would go into debt to pay for their children’s education
-
‘NHL would never allow it,’ Mississauga mayoral candidate pledges professional hockey team for the city, but Canadians are skeptical