COVET + CRAVE 789 King West, 416-860-9898, covetandcrave.ca
Covet + Crave’s Kim Roberts believes in the power of a great pair of jeans, and anyone who’s ever spent a weekend hunting for some new blues isn’t going to argue with her devotion to the perfect denim fit. So it’s no surprise that when she decided to open up shop at King and Niagara, the boutique ended up being full of the world’s best jean brands.
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Photo By Kathryn Gaitens
Roberts’s premium label roster includes Fidelity, Habitual, Hudson, J Brand and Rock and Republic for women and the January arrival of William Rast and Post’age for guys. She carries 12 denim brands in total, but don’t be intimidated by the generous selection. Surrender to trying on a couple of options in her change room and see if you can leave Covet + Crave without purchasing a pair.
Photo By Kathryn Gaitens
The store’s other focus is T-shirts, and we’re not talking the blinged-out tanks and crew-necks you’ll find at your favourite mall jean machine. Comfy cotton Ts by Velvet, Ella Moss and Whatever It Takes are as easy and effortless as your new slacks.
Photo By Kathryn Gaitens
Covet + Crave picks: Roberts picks J Brand’s skinny style for shoppers hunting for a clean, versatile pair, $175 Localgod Clothing‘s T is screened with a vintage streetcar graphic, $65 cinch on Brave‘s Wohali hip-riding belt, $75.
Look for: New exclusive-to-Covet + Crave blues from Made in Heaven jeans and Black Orchid Denim arriving this month.
Hours: Tuesday and Wednesday 11 am to 7 pm, Thursday and Friday 11 am to 8 pm, Saturday 11 am to 6 pm, Sunday noon to 5 pm.
