We’ve all been there: You’re browsing for your next pair of shoes or household item, maybe even add it to your cart, and then you go to your favourite news site and there it is, an ad of the item you almost bought. Meet Search Engine Marketing (SEM), one of the most effective digital marketing strategies for driving sales and building brand awareness in a hyper-targeted way.
In this full-day workshop, you’ll learn what goes on behind the scenes using the Google AdWords platform, and then develop the skills around creating, managing and optimizing your campaigns. 10 am-5 pm. $300. Pre-register.
Location - BrainStation HQ