Some joints are nearly impossible to find. The Midtown, one of College Street's most happening hangs, has no sign. Neither does Gio's on Yonge or its sister eatery, Five Doors North, which is actually seven doors away and disguised as a futon store. But a swank little cocktail lounge on Maitland takes obscurity to a new level: it doesn't have a name. Its matchbooks are even printed in Braille. Not only that, but the elegant and minimally appointed room -- classic Mies van der Rohe knock-off chaise, Micah, Lexier sculpture, swirling starscapes projected by light organs -- is only open Thursday through Saturday from 9 pm on. Don't they want customers?
"We found that being open all the time spread the crowd out," explains Brad Currie, who, along with Dan D'Avolio, owns this haute hot spot.
And it's a well-heeled group that calls 7 Maitland ground zero. Fashionistas, arty types and refugees from nearby Church Street knock back smart drinks at the brushed aluminum bar and sashay to the sounds of St. Germain and Groove Armada.