The 519 joins animal rights group Liberation T.O.'s opening day protest against the U.S. chicken chain's first location in Canada
Chick-fil-A Toronto is set to hold its grand opening this Friday (September 6) at 1 Bloor East. As opening day nears, a backlash against the company has been gaining steam, largely thanks to their history of anti-gay donations and practices.
“We will be asking the public to boycott Chick-fil-A and donate to a local LGBTQ2 charity or animal sanctuary instead – we will have donation jars for these,” they wrote.
LGBTQ community centre The 519 has since thrown their support behind the protest, announcing they would host sign-making at the centre (519 Church St.) starting at 9:30 am before leading a march over to the restaurant.
“Chick-fil-A has given millions of dollars to anti-LGBTQ2S organizations, including known hate groups and proponents of conversion therapy, and continues to do so every year,” The 519 wrote in a statement. “Many US cities, campuses, and retail outlets have refused to allow Chick-fil-A to locate within their spaces, and/or have been vocal opponents of the corporation’s hateful values. Toronto and the rest of Canada need to be next in line.”
In the meantime, it looks like Chick-Fil-A is battening down the hatches against the impending PR firestorm: They’ve hired PR firm Navigator, famously retained by Jian Ghomeshi, to handle their launch.
The protest is scheduled to kick off at 10:30 am, but Liberation T.O. has said they hope to extend the protest action throughout the weekend as well.
For more details on the protest, visit Liberation T.O on Facebook.
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