Vegetarians aren't the only ones who eat vegetarian food.
Some of us think nothing of sinking our incisors into a rare bloody steak one day and a cauliflower cutlet the next. Consider it a yin-yang thing, a way of flushing out the pipes with roughage.
The Goods (1255 Dundas West, at Dovercourt, 647-340-4663, thegoodsisgood.ca, @thegoodsisgood, rating: NNN) targets exactly those people with a rotating lineup of health-conscious eats delivered to the downtown core and as far north as the 401. You can also pick up takeout from owner/chefs Lisa Labute and Cat Parker's too-cute storefront kitchen.
These are not your everyday salads. So-called King's Noodles fashioned from zucchini come abundantly tossed with crunchy purple cabbage, cherry tomatoes, pumpkin seeds, peppery arugula and quinoa in a garlicky ginger dressing like some raw vegan take on pasta primavera. A combo named for tough guy Chuck Norris mixes more virtuous quinoa with wild rice, fresh peas, corn kernels, chickpeas and house-sprouted mung beans in a sesame oil vinaigrette to great effect.
But how did the super-food elixir known on the menu as the Insteada - raw cacao, maca, chia, cinnamon, cayenne and optional honey ($5) - get its handle?
"If you don't drink coffee but you still want that energy boost, have an Insteada instead," says a helpful Labute.