Kevin Smith’s Mooby’s pop-up is coming back to Toronto

The American filmmaker's fictional fast-food chain is taking over Adelaide Hall from July 14-25


After setting up shop in an Etobicoke ghost kitchen last fall, filmmaker Kevin Smith’s fictional fast-food restaurant Mooby’s is popping back up in Toronto.

The burger joint will take over live music venue Adelaide Hall from July 14-25. Pre-orders are now open via the pop-up’s website. You have to book your meal and pick-up time in advance.

This time around, Mooby’s will have an IRL presence in Toronto in the form of a curbside patio and there are new menu items, including a kielbasa on a bun (aka suggestively named Hot Meat Injection) and a Mooby’s-branded ale created with Mill Street Brewery.

Last fall, Mooby’s operated as a ghost kitchen from the Kitchen Hub space, which is home to takeout operations for well-known Toronto restaurants such as Pai, Kanga and Carbon Bar.

The franchise was featured in several of Smith’s movies including Dogma, Clerks II and Jay & Silent Bob Strike Back. The director has been touring the pop-up around the U.S. and Canada during the pandemic, with restaurants temporarily setting up shop in Vancouver, Chicago, Minneapolis, Oklahoma City, Detroit, Los Angeles and elsewhere.

@nowtoronto

Brand Voices

Leave a Reply

Your email address will not be published. Required fields are marked *

NOW Magazine