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Of all the designers we've followed this fashion week, Creep's Hiroshi Awai was the most camera shy.
It's not surprising then that his brand is still under the industry radar in Toronto even though its international list of stockists includes noted menswear spots like Blackbird in Seattle, Vancouver's Roden Gray and Harvey Nichols Hong Kong.
This spring, Jonathan + Olivia on Ossington picked up the label and the retailer hosted a presentation of the Fall 2012 collection for press and customers on Thursday evening.
In the shop's emptied out storefront, models marched through the crowd in mountaineer-inspired tweed suiting, quilted down coats and cable knits. While the look on most spectators' faces at proper catwalk shows is usually quite pensive as they ponder hemlines and such, the J+O audience was obviously watching and shopping (a snowflake motif fleece sweater made my list).
Here's what Awai himself thought about his first show experience.
What are three words that describe your Fall 2012 collection?
Mountaineers, outdoor, tailoring
Can you sleep the night before a show?
I hope I can. It's my first time doing a show so I don't know what's going to happen.
What do you eat for breakfast on show day?
I'll probably eat cereal just like any other day.
What's the one interview question you never want to be asked again?
I don't like those obscure arty questions. I have no idea what they are asking.
How do you celebrate after the show?
Photos by Stefania Yarhi