A Toronto restaurant has launched a new campaign where you can get a free burger, but in exchange, it’s asking you to “cheat on your cheeseburger.”
Cabano’s Comfort Food is a local fast food joint that’s asking people to ditch their current favourite burger spot and replace it with theirs. Cabano’s social media post outlines the rules of the promo, which started on Tuesday.
Customers must purchase a burger from their “ex-favourite” spot (no chains allowed) and then bring their receipt to a Cabano’s Toronto location and receive a similar item of equal or greater value for free.
Customers have 72 hours to bring in their physical receipt and upon arrival at the store, they must show it and provide their name and email. The offer is only valid in store and is limited to one burger per customer per order.
This new idea is from the Vice President of Operations, Joe Verdugo.
“We wanted to do something fun and bring a little life to the burger space. It’s spring, the city is coming alive and waking up from the darkest winter in 80 years,” Verdugo said in an email statement to Now Toronto.
“This campaign is a way to reward our great customers while increasing business and awareness across the entire Toronto burger space. Hopefully it keeps people supporting locals and appreciating the nuances that make Toronto burgers so great,” he added.
Kevin Boyd, owner of Cabano’s at 75 St Nicholas St. in Toronto, says the response, so far, has been amazing from the community.
“We had the busiest Tuesday (March 21) in the history of the company, beating our previous record in sales by over 20%. If the rest of the week is anything like that, we are expecting this to be huge,” Boyd said.
As of today, the Instagram post has been shared over 600 times and customers have been bringing in receipts as soon as doors are open.
In terms of what’s next for Cabano’s, it has a new partnership to announce soon.
“We are also working on new logo/branding, chicken tenders, ice cream blizzards and floats. It’s going to be a great summer.”
The special promo ends May 24.