The Future of Frances Watson
1390 Queen West, 416-531-8892, thefutureoffranceswatson.blogspot.ca
It’s not surprising that The Future of Frances Watson, a shop originally known for its menswear, has also built a loyal female clientele. Anyone who sells guy things will tell you that a big portion of shopper feedback focuses on if (and when) the men’s buys will arrive in women’s sizes. For more feminine tastes, TFFW has new arrivals from JF & Son like colourful blouses with contrasting collars and shirt-dresses made with mismatched stripes.
Finalist
H&M
Eaton Centre, 220 Yonge, 416-593-0064, and others, hm.com