Curbside Cycle, 412 Bloor West, 416-920-4933, curbside.on.ca
If cycling shops want to get more drivers to downsize from four wheels to two, some open-mindedness on what makes a good bike is in order. Take a lesson from Eric Kamphof and company at Curbside Cycle.
The Annex store's manager doesn't try to steer you to a utilitarian option when you explain that you've always dreamed of coasting on a Pashley cruiser, and he respects that the five-floor walk-up to your apartment makes a fold-up Brompton practical.
Over the summer, Curbside stocked the store windows of shops like Sydney's and Simon Carter with models perfect for fashion followers and men-in-suits. It was smart marketing to a new group of customers who will probably never ride with Critical Mass.