I run my own company and produce interactive work that varies from add-ons for documentaries and television shows to design and installations. And I'm working on my masters at OCAD in the digital future program.
I moved to Canada from Israel nine years ago hoping to study communications and did my undergrad at Ryerson in radio and television arts. It was a phenomenal four years, a real thrill, because the program was mind-opening for me and the opportunities were unique.
Being from Israel, I always knew the media have power - they are very focused on journalism there, because of the political situation. The field of communications is interesting if you want to make a difference in the world, and Ryerson opened my mind to ways of incorporating design and creating possibilities for people not only to observe your work, but also to participate in it.
When I started there, they'd just introduced the digital stream, which is essentially an extension of radio and television. It completely changed my direction and kept me thinking and evolving.
It's not about learning how to use software programs; it's about being adaptable to changing technologies. The introduction to so many things in such a short time and the opportunity to play with them in my own way were what prepared me for my job.
I worked on a project called Love Letters To The Future funded by Greenpeace. To raise awareness around the Copenhagen climate change conference in 2009, we developed a website where people could submit letters from all over the world, and the best ones were put in a time capsule that we buried in Copenhagen. You realize the power of this medium; you start with one plan and end up with something completely different.
Love Letters was developed in a year but produced in four months, so I had no life other than that project, which was amazing - I love the fast pace - but also really hard.
The best thing about my field is that it's new and evolving, so there aren't many rules. When you open your project to input from others, you can't predict where things will go. That's what I love most about working in interactive.