photos by: Andreas Sjödin
I drank the fashion kool-aid a few weeks ago.
Just before Toronto fashion week, the folks at H&M offered me a test wear of the Comme des Garcons for H&M collection that launches (with, no doubt, a melee of vicious rack hoarding and sweater tug of wars) at 10 am tomorrow morning at the chain's Eaton Centre and Bloor Street stores.
I was torn about accepting the offer though I'd be lying if I said my worry had anything to do with getting first dibs on the season's most anticipated mass market fashion release. I attempt to wear all-Canadian to our bi-annual shows and as I annoyingly often admit, the boyfriend is a menswear designer and I usually whore out my body as a billboard for his tailoring.
But I still found myself at the showroom shopping bias cut plaid suiting and slouchy trench coats with button holes wrapped in white thread. A few feet away from the menswear was the collection's signature piece: a women's jacket that's blazer-basic from the back but a cascade of ruffles and frills down the front. If only I were a woman (or a sneaky bastard with an eBay account).
At Fashion Week's opening party, I came face to face with Fashion Television's Christopher Sherman, designer Jeremy Laing, Sydney's buyer Frank Griggs and FASHION's Leah Rumack all dressed in CDG polka dots and drop crotch shorts. Our huddle made the blogs and the viral marketing cycle was complete.
It's H&M's best collaboration to date and since the blogosphere consensus is that the menswear pieces outshine the women's looks and both groupings easily gender bend, there's slightly more stock to around.
If you'd just die without something from the line but miss grabbing a piece during the first round of shopping, seasoned H&Mers know to come back on the weekend when hype deflation translates to a few returns.