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Fashion Crimes owner and designer Pam Chorley
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Fashion Crimes owner and designer Pam Chorley specializes in all things glam. Her dress boutique is a wonder emporium of tulle, intricate beading and show-stopping sequins.
After 30 years at the same location just east of Queen and Spadina, Chorley got tired of explaining why her painstakingly handmade gowns cost more than those at H&M and the other big-box stores on the strip. (For starters, they're much better quality and not made in ethically suspect factories in Bangladesh.)
"The shoppers attracted to that block are looking for the lowest common denominator," she says. "Dresses for five bucks, really?"
So Chorley picked up shop and moved further west to a quaint new location near Trinity Bellwoods. The new store is smaller, but Chorley plans to make up for that with an increased focus on bespoke and made-to-measure design.
Her one-of-a-kind stunners have a cult following for a reason: they're the kinds of dresses that make girls giddy. Stop by and you'll see why her dresses are worth much more than $5.
Fashion Crimes picks A favourite style of the moment is the Regency Shift Dress ($199) with a classic shape that's flattering to all sizes. Customize it to fit your personal style by adding sleeves or adjusting its length. The shop also offers accessories galore to help you put together the perfect head-to-toe look. The shop's veiled toques ($49) are always a popular choice.
Look for Chorley's dresses can require a little saving up, and she knows that. A layaway program allows you make a down payment that holds your dream dress and pay off the rest over a few weeks.
Hours Monday to Saturday 11 am to 7 pm, Sunday noon to 6 pm.