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BROOKS BROTHERS FLATIRON SHOP 262 Bloor West, 416-925-5878, brooksbrothers.com
While Brooks Brothers' first Toronto store below Royal Bank Plaza has a distinctly distinguished Bay Street look, its new Flatiron Shop at St. George and Bloor aims to attract the preppy peeps who hang out around U of T and the Annex.
That means menswear, womenswear and accessories with a more collegiate vibe (think Liberty print espadrilles stashed in a vintage galvanized metal grain bucket, or tables of rugby shirts and deck shoes styled with croquet sets and life preservers). That playful approach makes even practical picks like a wall of no-iron shirts in stripes and gingham more appealing to younger shoppers.
Downstairs, find change rooms, a lounge and a locker room that was once a bank vault but now displays footwear and Toronto Maple Leaf memorabilia.
Brooks Brothers Flatiron Shop picks: Men's polo shirts come in 44 different colours, sold either individually for $75 to $80 or $148 for three; slip your summer feet into a pair of navy boat shoes, $148; no-iron shirts are cut for women, too, in crisp blue cotton, $114.
Look for: A selection of pieces from the retailer's Black Fleece collaboration with American designer Thom Browne.
Hours: Monday to Wednesday 11 am to 7 pm, Thursday and Friday 11 am to 8 pm, Saturday 10 am to 7 pm, Sunday noon to 6 pm.