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HEEL BOY 49 Tank House, 416-363-2794, heelboy.com
I've bought my last three pairs of shoes at Heel Boy's original Toronto outpost (773 Queen West, 416-362-4335). When I find a store I like, I keep going back. Great selection, reasonable prices and friendly no-sales-pressure staff do the trick. Bonus: the location was a block away from my former office.
Imagine my delight when Heel Boy announced its newest location just a little ways from the NOW office. With over 100 brands and 1,350 square feet of footwear treasures, their Distillery District store adds to the east end's growth as a shopping destination.
Heel Boy picks Owner Chloe Raincock suggests the Matt Bernson Mercer flat ($176) for women and the Gram 380A ($190) for men. "They're a very fun brand from Sweden that prints the weight of the shoes in grams on the side of the shoe. The canvas oxford features bright orange soles for guys to liven up their wardrobe for spring."
Look for Heel Boy's new online shop, which allows you to buy shoes without even having to put yours on.
Hours Monday to Friday 10 am to 9 pm, Saturday 10 am to 8 pm and Sunday 11 am to 6 pm.