1 of 3
2 of 3
3 of 3
PRETTY BEAUTY & BOOKS 587 Markham, 905-580-0285, prettybeautyandbooks.com
Andrea Victory was already planning on opening her own beauty boutique with partner Stephan LaCasse when a cosmetics disaster hit. A bad allergic reaction meant she had to give up wearing makeup altogether. But instead of retooling her retail concept entirely, Victory decided to switch the store's focus to all-natural beauty buys.
The result is Mirvish Village's most charming new spot, Pretty Beauty & Books. Decorated with a pink striped floor, vintage furniture and tissue paper poufs hanging from the ceiling, it stocks organic and eco-friendly glosses, blushes, polishes, skin care and scents by Tallulah Jane, RMS Beauty, Scotch Naturals and Toronto's own Crawford Street Skin Care.
Victory's bible while she planned out the store was Siobhan O'Connor and Alexandra Spunt's No More Dirty Looks, so she's supplemented the makeup with stacks of that book and other inspiring natural beauty reads.
Pretty Beauty & Books picks: Scotch Naturals nail pigments might be water-based, but Victory promises they last as long as more chem-filled polishes, $17.50; Do It Gorgeously by Sophie Uliano is full of make-your-own makeup recipes, $23.99.
Look for: Pretty's just-launched e-commerce site at shoppretty.ca.
Hours: Wednesday to Saturday noon to 7 pm, Sunday noon to 5 pm or by appointment.