REFORMATION thereformation.com
I never get as many compliments wearing anything else as I do when I’m in one of my favourite dresses from Reformation. They’re just so damn flattering.
Reformation does the backless dress better than anyone. Designs hug in all the right places, are ultra-lightweight for maximum comfort and, in its words, are “just straight-up cute.”
The brilliance of it all is that the company’s all about sustainability and eco-friendly, ethical fashion. Everything is made in the U.S. from repurposed vintage and surplus fabric. It also buys carbon offsets, so international shipping (which is free!) has zero net carbon impact.
The brand cares just as much about its customers as it does the environment. Customer service is among the best in the biz.
There’s an important lesson here: despite popular belief, loving Mother Nature doesn’t have to mean wearing frumpy clothes.
Look for The Charles Dress is one of Reformation’s classic backless maxi dresses ($198) that you’re bound to find yourself collecting in every colour. Since backless styles can be troublesome for women who are a little more gifted on top, the brand just launched the I’m Up Here collection specifically for C-D cups, every piece of which can be worn with a bra.
