Is online retailing the solution to the tough time some local labels have getting to market? Judging by the buzz and buys that have been flooding in to Toronto-based Ukamaku.com, all signs point to yes. The site has a collaborative set-up: designers decide what inventory they want to post, and the e-store takes care of packaging and shipping.
“Online retailing is the best way for new designers to test out their collections,” says Ukamaku founder George Ng. Many of them obviously agree. The site’s label roster features 29 brands, including recognized names like Biko, Carrie Hayes and Véronique Miljkovitch, plus fresh finds Feesk, Andy Hall and Dull Clothes.
There’s merch for guys, too, with skinny jeans and button shirts by David C Wigley standing out from the men’s selection.
Ukamaku picks: The Yank My Chair necklace by Montreal’s Don’t Ask is a combination of links in mixed metals ($125) Demoyo‘s spiral ruffle dress ($399) is in a deep navy silk Nella Bella‘s London bag can be carried in your hand or worn cross-body ($99).
Look for:After a successful pop-up shop at the Hazelton Hotel over the holidays, Ng is planning another one for March.
Shipping: Ukamaku delivers in Canada within 14 days of purchase. Shipping cost varies depending on the item.
