Everyone thinks Worn editor Serah-Marie McMahon hates Vogue, but she swears she doesn't.
"We just don't want to be Vogue," she says. "There's already enough Vogue."
The biannual magazine approaches fashion from an indie, analytical and lighthearted angle, profiling people like Cambridge fashion history museum booster Jonathan Walford and shooting a Nancy Drew-themed editorial in High Park for upcoming issue number nine.
After moving the magazine's office from Montreal to Toronto, Worn made its official debut in the city in June with its SOL[e]D event at the Bata Shoe Museum, a fundraising auction of Keds customized by Canadian designers and artists.
Worn's next launch is a Slow Dance Of The Living Dead party at Dovercourt House on Halloween night. Tickets are $10 in advance at wornjournal.com.