It's time to tune out botox-pushing, anti-aging advertising and all-round self-esteem-hurting Big Beauty and go au naturel. Don't get us wrong, we still encourage playing with cosmetics, but those glosses, blushes and liners layer over healthy, happy skin. Start saving face with Pure + Simple's Nourishing Sunflower Cream. Its dry-skin-friendly mix of sunflower oil, cupuaçu butter and hyaluronic acid salts is gentle enough to be applied liberally day and night. $34.95, 725 King West, 416-366-8558, and others, pureandsimple.ca.