Zoran Pradesh (left) Bradley Miller and Kabir Ali attempt flight in Bird Co. Media.
BIRD CO. MEDIA (Jason Bourque). See listings. Rating: NN
Jason Bourque's Bird Co. Media follows Bradley Miller and Kabir Ali, two Vancouver business school buds trying to launch a revolutionary advertising concept in Mumbai. You know those planes that fly around trailing banners behind them? It's like that, but with birds.
Bird Co. Media is being marketed as a documentary, though it is almost certainly fake. Web searches for "Bradley Miller" and "Kabir Ali" turn up nothing but movie-related hits. (Also, how many docs have you seen with credits for art direction and costume design?)
Further clues to its faux status are the abundance of camera angles in every scene (suggesting multiple takes), a creepy subplot in which Kabir hires a fetching young woman as his receptionist so he can woo her, and a third-act twist in which Miller and Ali are forced to confront the dark side of bird-based advertising.
As a mockumentary, it's not particularly funny or engaging. If it's real, though? If it's real, Bird Co. Media is perversely fascinating. I have never seen a better movie about stupid people trying to convince the world that they're smart.
Opens at Big Picture Cinema Friday (July 18).