Doc about Burt’s Bees co-founder Burt Shavitz won’t generate much buzz.
BURT'S BUZZ (Jody Shapiro). 88 minutes. Opens Friday (June 13). For venues and times, see listings. Rating: NN
Burt's Buzz feels like the most cynical corporate video ever made, taking an hour and a half to tell us what could be conveyed in a single sentence: Burt Shavitz, iconic co-founder of the Burt's Bees empire, is ambivalent about his success.
Recognized around the world thanks to his image emblazoned on every Burt's Bees product, the 76-year-old would rather just live unbothered in his little Maine house, but he's forever being dragged out for public appearances. Jody Shapiro's cameras follow him and his minders as he prepares, somewhat grudgingly, for a trip to Taiwan.
Insight into the man is promised but never arrives; he doesn't like talking about himself, how his ex-partner bought him out of the business or what arrangements were made to keep him as the public face of the operation. It's an hour in - after various corporate appearances and multiple full-screen close-ups of Burt's Bees products - that Shapiro even touches on that, and only superficially.