The Toronto Film Critics Association-an organization to which I, full disclosure, belong-has teamed with Rogers Communication to throw some serious weight (and cash) behind promoting Canadian cinema. With an increase from $15,000 to $100,000, the TFCA's Rogers Canadian Film Award, given out annually to the best Canadian film as voted by the TFCA's membership, is now the country's richest film prize.
"We are enormously grateful to Rogers for taking such a bold initiative," said TFCA President Brian D. Johnson, film critic for Maclean's in a press release that went out this morning. "This exemplary cash prize gives our cinema pride of place at the country's top tier of arts awards. It represents a tremendous vote of confidence in Canadian filmmakers, and in the discerning role that Toronto's robust community of film critics can play in recognizing and rewarding brilliance."
The winner of the next Rogers Canadian Film Award will be announced January 8, 2013 at the TFCA's annual awards gala, hosted by TIFF artistic director (and former NOW film writer) Cameron Bailey. Don McKellar, who took the TFCA's Best Canadian Film prize in 1998 for his directing debut Last Night, will present the award.