What's so weird about the debut of Kanye West's iTunes-chart topping minimalist space ballad Love Lockdown?
The first single of his much-anticipated 808s & Heartbreak - and the first video from his new, prognosticator-deviating path - is not that much of a major event, all things considered.
But then he chose the Ellen DeGeneres show for the world premiere.
Ellen? The "wannabe Oprah" Ellen? The "followed Kanye West with Harry Connick Jr. as the next guest" Ellen? Yep, that Ellen.
A still from the making of Love Lockdown.
Even more oddly, Kanye's source of inspiration for the tribal African/new age architecture combining creation, as well as the album, was something quite out of left field: "a chainsaw-wielding maniac."
"On this album, I kind of embody Patrick Bateman from 'American Psycho,' " the Louis Vuitton Don declared to Ellen. He added, "You know, at the end of the movie [that] he didn't really kill anyone. [I just liked] the clean aesthetic and the way he was all about labels. I wanted to express all of that in the video."
Mission accomplished? A mystery.
As far as his reason for choosing Ellen over, say, Rap City or MTV to debut the lead video from his highly anticipated fourth album? Another complete mystery.
But all said he's keeping ahead of the curve, like he did when he debuted a clip of his hit single Good Life on Entourage last season. Maybe Kanye will debut his next video clip as the credits roll on a upcoming episode of Lipstick Jungle?