At least B.o.B's downtempo 2010 radio hit, Airplanes, matched its melodramatic lyrics. Similarly, in 2012, So Good's jaunty piano jibed with its upbeat joie de vivre. You might hate them for being the most pop-radio form of pop-radio rap, but at least these songs made sense.
The opening track on the Georgia rapper's third album, however, is perplexing to the point of hilarity. It's a rap ballad, and the lovingly drawled out lyrics - "It's just so many women, it's just so many chains, it's just so many watches, it's just too many things... I want" are belted out over violin strains that wouldn't be out of place on the Love Actually soundtrack.
It doesn't get much better. His subpar wordplay is easily out-rapped and out-sung by guests like Future and 2 Chainz. Saving the disc from complete disaster are a few catchy, albeit unoriginal, tunes. Headband's stuttery whistle beat could have been ripped from a Tyga CD, but it's wa-a-a-y better than the "harder," electro-informed production on Paper Route, for example.
Top track: Headband