Common could really use a massive hit to help shift a few units, so he's putting the conscious crooner ruse on the back burner and going all out for the club bangers on Universal Mind Control.
The way Common sees it, the idea is to get back to the basics, avoid getting too cerebral while bringing some of the sexy back. To assist him he's got Pharrell Williams and Chad Hugo of the Neptunes co-writing songs and producing tracks along with cameos from Kanye West and Cee-Lo. So there's no shortage of sick beats, but Common's decision to dumb down his rhymes to a rude and rudimentary level comes off horribly crass at best and at worst downright embarrassing. You expect much more from an artist with his talent and intelligence at this point in his career.
Top Track: Sex 4 Suga