CRAIG DAVID

Rating: NNThe UK R&B poster boy's fourth kicks off with the clumsy Bowie-sampling party song Hot Stuff (Let's Dance), which.


Rating: NN


The UK R&B poster boy’s fourth kicks off with the clumsy Bowie-sampling party song Hot Stuff (Let’s Dance), which aims for the 80s but lands squarely in 1997 with its heavily auto-tuned vocals. From there we get a couple of Rich Harrison-styled throwback soul numbers, suggesting that this might be Craig David’s own version of The Blueprint.

But then Trust Me kicks into the gentle cycle around the 10-minute mark with the ballad Awkward, on which David croons “la la-de, la da-da de do-do” in falsetto over a yogurt-soft acoustic guitar. Not long after, he goes on about “that kinda girl – pretty, ’bout 5’6″ / small hips with them cinnamon curls.” Shit gets hardcore again around track eight with She’s On Fire, where the singer drops ultra-lite ragga flows in an imitation of the vocals from Welcome To Jamrock. Then we get a Neptunes ripoff (down to faux-Pharrell ad libs) and what appears to be a folk song, followed by a grime track.

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