When your group-relaunching album opens with a song that sounds like Double XX Posse's 1991 bass-rich hit mixed with House of Pain's Jump Around Pete Rock remix's horns, a seasoned head can guess what you're trying to do long before you even do it: revisionist rap in full effect!
But instead of biting old-school/electro-80s, the Kidz do their homework on the Native Tongues 1993-95 era. It's a well-manufactured facade, but at times, the nod factor is undeniable. And yo: someone says "fly-er than giraffe pussy!" over some luscious, swelling violin intro. WTF?
Admittedly, the rest of the song is dope, but that's what's wrong with Kidz in the Hall: they resort to cheap tactics and astonishingly obvious ploys to appeal to hip-hop's radically diverse modern audience. Hipsters, backpackers, clubgoers, ladies and hustlers are all targets. They're not quite in yet. Maybe next semester.