It's difficult to see where uptown MC and producer Don Cash, aka one-time hiphop critic Alex Ferron, fits into the greater hiphop picture on the strength of this lo-fi debut.
The dozen songs here lean closer to the harder side of the music than to any sort of cleaned-up hiphop revisionism. At the centre are Cash's relentless five-minute monologues that switch between plain-spoken boasts and abstract observations. It's rough and rugged, but the home production has its downsides. While there are some interesting sounds on Don Cash, much of the record operates on one sonic level, a dry sound exacerbated by annoying synth bits that pierce through the tracks and often entirely overwhelm the cut. More varied beats and some editing could have tightened things up, but if Don Cash's goal was to bring a different sound to hiphop, mission accomplished.