The post-*NSYNC makeover of Justin Timberlake that transformed the curly-haired Disney moppet from tween heartthrob to abs-flexing sex symbol is one of the great PR scams of our time. This, after all, is the same cherubic-faced twerp who literally cried for his mommy on Punk'd when he thought Ashton Kutcher's crew were taking away his expensive toys. And while a certain segment of the population find overly sensitive young men with girlishly high voices very appealing, Timberlake's attempt to present a rough, tough image on the sleeve of FutureSex/LoveSounds is just as ridiculous as that hilarious Vibe cover shot of him wearing a White Panther Party MC5 T-shirt. The Sexyback single makes wise use of filtered vocals to artificially deepen his tone and support his macho pose, but only so much can be done with studio gimmicry. He's soon back to tweeting his game in a prepubescent chirp; the more suggestive his come-ons, the funnier it gets. Timbaland tries beefing things up with bold beats, but he's a producer after all, not a physician.