All you really need to know about Soulja Boy is that the Atlanta-via-Chicago rapper is popular right now, mostly for something called the Soulja Boy Dance that all the kids are doing on YouTube. His instructional video for it has racked up 15 million hits. The ringtone is blowing up. He named his album after his website.
But what not even Soulja Boy (who writes his name on his sunglasses in White-Out) knows is that he'll never be heard from him again after this, judging by the fading names of ringtone rappers like D4L, Shop Boyz, Jibbs and Lil Scrappy.
Oh, right, the album. There's a track called Sidekick about his T-Mobile Sidekick phone, one about his Bapes, one called Yahhh!, another named She Thirsty. In real snap-music fashion, everything's repeated to death over tinny, cellphone-tailored little synthesizer riffs with snares.