Rating: NNFrom a North American major label's perspective, being the biggest garage band in Sweden doesn't mean shit unless you.

Rating: NN

From a North American major label’s perspective, being the biggest garage band in Sweden doesn’t mean shit unless you can shift mega-units and fill sports arenas. The disastrously poor response to the Hives’ recent ACC opening spot for Maroon 5 suggests their Fleshtones-derived live routine is in dire need of an update, and over-simplifying their already rudimentary songs for The Black And White Album probably won’t help them reach a new tween audience.

However, the increased repetition of blurted nonsense phrases and the further dumbing down of their very basic progressions should serve to rid them of numerous long-time fans who hoped the Hives could save rock ‘n’ roll. Not quite.

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