The idea of running your entire recording through a distortion pedal might sound like a kick-ass concept to some rebellious kiddos from Ohio with more spare time than chops. But unfortunately, the thick blanket of ambient noise doesn’t really make for an engaging listening experience.
Times New Viking don’t appear to have been going for a Jesus & Mary Chain thing on Rip It Off, but were aiming to take the Coachwhips crunch down a few notches below the decipherable range. If their goal was to hide their musical ineptness, Rip It Off can’t be considered successful, even though Matador was foolish enough to release it. But then again, the label also put out a number of lame recordings by Thinking Fellers Union Local 282.
Times New Viking bash around before Super Furry Animals play the Mod Club Wednesday (February 20).