FAMILY FARM TRIBUTE III with Murray McLauchlan, Jim Cuddy Band, Jason McCoy, Wave, Sarah Slean, Ray Materick and the Faith CHorale at the Music Hall (147 Danforth), Saturday (January 12) at 1 pm. $25. 416-870-8000. w ww.familyfarmtribute.com
Although upwardly mobile Riverdale may not seem like an Ontario stronghold for farm support, it's the site of the third annual Family Farm Tribute, a benefit concert organized by Toronto-Danforth MP Dennis Mills to raise awareness of the plight of Canada's independent food suppliers.
In addition to guest performers the Jim Cuddy Band, Jason McCoy and Wave, the solid local lineup has been bolstered by the confirmations of Murray McLauchlan, Sarah Slean, Ray Materick and the Faith Chorale, and there are also a couple of new twists this year.
As part of the matinee event, a special Lifetime Achievement Award will be given during the show to "an individual or organization that has demonstrated outstanding efforts in promoting and celebrating Canada's family farmers in Canada's urban areas."
Considering that the first 400 people who enter the Music Hall will get a free purple bin box filled with farm produce, participating artists would be wise to bring their very best stuff.