The Benson & Hedges-sponsored Goldclub parties may be the most visible cigarette marketing events in the club world, but other brands are also breaking into the market.
The Hump, Camel's party brand, has put on a series of events called Do It To Music, the most recent being last Sunday's at Hush featuring DJ Dayhota and Kenny Glasgow.
Unlike Goldclub events, the Camel presence at these parties is much more subtle. In fact, I missed the connection at the first event I attended. Presumably, the idea is to establish the Hump brand so it can continue as a somewhat separate entity after sponsorships are outlawed. Whether the courts agree will be another story, but in the meantime we can enjoy cheap parties with high production values.
Dayhota and Glasgow both played well, and the added percussion and horns sounded terrific, but Glasgow neglected his electro side, focusing on a dubby, West Coast, tribal-influenced sound instead. He pulled it off, but you couldn't help noticing that the energy level when he plays electro-house is usually much higher.
Every Thursday in the basement of the Ancient there's a little DJ event focused on the old school. Not that unusual, except that in this case it's old-school country instead of funk. The downstairs room was packed last week for the long-weekend edition of the weekly event, and more than a few indie rock scenesters could be spotted drinking or dancing to the vintage tunes. A fun, intimate little night, perfect for those who like a little twang with their soul.
reminisce's 80s look
The past two years in the DJ scene have been marked by increased interest in the 80s. Some have tried to revive aspects of new wave while others have concentrated on electro or post-punk and no-wave. Yet others have taken a look at the era's R&B, hiphop and disco.
Friday at Una Mas, Reminisce Events threw an old-school party featuring the father-and-son team of Mr. Kicks and Uncle Funke upstairs rocking the disco, R&B and house classics, and DJ C-Plus downstairs spinning hiphop, house and R&B hits of the 80s.
For a newer promotions team, they drew a decent crowd, split between those who were going to clubs in that era and those who grew up hearing these sounds on the radio but were too young to go clubbing. Reminisce's next event is May 23 at Una Mas.