Most of the bands participating in this year's NXNE are young Canadian upstarts. Reigning Sound's Greg Cartwright is no ingenue, but his band, with its blend of R&B and real rock 'n' roll, is one of the most exciting on the roster.
While the musician/producer is Memphis-born and raised, his work on the Deadly Snakes' first two albums (he was an accredited band member on I'm Not Your Soldier Anymore), gives Cartwright a fond regard for Toronto.
"I flew into Toronto during your worst snowstorm in 50 years," he says. "In Toronto that's saying something! We were snowed in at the studio, which was in a basement. It's amazing what you can accomplish when there's nowhere to go."
In spite of that snow-day work ethic, there was time left over to explore the city's nightlife.
"The Snakes introduced me to lots of great folks, and we had some great times over the two or three years we worked together. Also, the American dollar was like two to one back then, so I always felt like I had enough money for drinks.
"Memories are made of these things, you know."