YUKON BLONDE perform at Harry Rosen (82 Bloor West), Tuesday (April 23) at 7 pm. Free.
Last year at the Junos, a Christmas album took top honours and Tim Hecker edged out Austra for electronic album of the year. Another surprise? How smartly coordinated and put-together rock bands were on the red carpet.
It's not as though bands that hail from La Crete, Alberta (i.e. High Valley) have high-fashion stylists, after all.
On Wednesday, the mystery was revealed: I tagged along as two members of Juno Nominated Yukon Blonde got outfitted at Harry Rosen.
I arrived to find drummer, Graham, and bassist, Jason, in the midst of finding the right pants, which apparently is the most difficult part.
"I'd spill something on these right away," said Jones about a white pair he discarded in favour of Nudie jeans. Meanwhile, Jason was having difficulty finding pants that were skinny enough.
In the end he chose black pants by Dutch designer Denham. "They're stretchy so I feel like elastic boy!" said Jason, and there were claps and high-fives.
The rest was easy. With the help of a three-person Harry Rosen team and the peanut gallery (me), Graham picked a Z Zegna jacket and Hugo Boss bow tie; Jason a Tombolini topper ("Have you felt this yet? It's so comfy, I could do anything in this jacket!") and a Hugo Boss shirt.
The guys will be reunited with the other half of their band - who were styled in Vancouver - in Regina this weekend. Yukon Blonde are nominated for Breakthrough Group of the Year. Victory is uncertain, but they're making a strong case for best-dressed.
The Juno Awards air Sunday night on CTV.