SXSW had a definite return-of-the-90s plot line, and Dam-Funk was its G-funk protagonist.
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Funk had its second wave in the early 1990s, when southern California producers like Dr. Dre made a hobby of unearthing 80s funk records and putting raps over them. Dam-Funk, a session musician during that era who played for rappers like MC Eiht, is now leading us into what he hopes will be funk’s third act.
It probably won’t catch on like it did 20 years ago, but that just means Dam-Funk will have to carry the genre himself. Considering how fun he is to watch, soloing with a keytar and dropping the James Brown-like “hah!” here and there, that probably won’t be too hard for him.