MMVAs, June 18
After years of playing catch-up with the various bloated and near-useless MTV award shows, the MMVA s are officially getting close to over-the-top spectacle. And now that it's a spectacular spectacle, the music the show is technically designed to celebrate is lost in a swirl of celebrity red-carpet entrances by Paris, Tori, that guy from America's Next Top Model with the silver hair and various other B- and C-list celebs eager to cash in on the outpourings of affection from the army of 12-to 16-year-olds waiting out front. Thankfully, after several hours of bizarre celebrity worship, there was some live musical entertainment. Relatively new pop sensation Rihanna opened the show and set the bar high enough. Even though her dancers were cheesier than the paninis served in the media tent, her performance of S.O.S. was pretty freakin' rad.
The rest of the acts had trouble keeping up, and our own fair-weather style-jumper, Nelly Furtado , and creepy producer/rapper Timbaland got the lowest points of the night for a performance that could be called forced at best.
And then the former Mr. Jessica Simpson, Nick Lachey , could've put everyone to sleep with some mopey song about being single and rich or something profound like that, not to mention Howie from the Backstreet Boys regaling us with an impromptu a cappella performance in the press room. Scary? Funny? Not sure yet.
No matter what was happening onstage, the audience was collectively losing its shit, but the enthusiasm was real for pop-punk pin-ups Fall Out Boy , who closed with a double serving including the too-catchy Dance, Dance, complete with sock hop dancers. A solid ending for an uneven and slightly bizarre night.
Rogers stands by People's Choice Award
Odette Coleman of Rogers Wireless Marketing is calling the Rogers NXNE People's Choice Award at North By Northeast a success. The award went to Letters to Elora , who won $5,000 and the chance to turn a couple of their songs into downloadable Real Trax ringtunes.
Coleman was unfazed by questions about participants voting more than once. Ballot-stuffing, she says, was allowed.
"There were no bans on it, so whether people voted multiple times or not, we didn't place any limits on how many times they could support their favourite band."
The idea, she says, was to give a band a break.
"We set this up so that we as a network provider could offer the chance for bands to get themselves promoted and to get people to vote for them because they're their favourite band.
"We just really wanted to make a place for bands and fans to connect with each other, and this is one of the ways we did that."