TWO HOURS TRAFFIC at the Rivoli (332 Queen West), Thursday (June 12), midnight. $10, free w/ NXNE wristband (see page 62). 416-596-1908. Rating: NNNNN
There’s nothing quite like having your music played on a popular TV show to ignite download-?savvy teens’ interest in your band. Posh soap The O.C. worked wonders for Seattle stalwarts Death Cab for Cutie back in 2005, and PEI heroes Two Hours Traffic’s chord-?driven power pop was heard above the bitching on a couple of episodes of 2008’s ultra-?popular East Coast equivalent, Gossip Girl.
It’s certainly a long way from their earnest, back-?to-?basic roots, and the trashy teen book series that spawned GG isn’t exactly in keeping with the band’s Bill Shakespeare-?indebted name or their penchant for classic literature. But frankly, who can blame them?
Still riding the waves provided by last year’s melodious Little Jabs, which finally proved the underachievers’ worth (and with it producer and fellow Maritimer Joel Plaskett’s), THT are probably feeling rather smug.
There’s no release date for their Little Jabs follow-?up yet, although the band has been trying out new songs at dates across the country, which should make for a tight show and plenty of foot traffic at NXNE.