While CNN and Fox News were calling key battleground states for U.S. Presidential candidates Barack Obama and Mitt Romney last night, the results of another, slightly less historically significant, election were being tabulated. The U.S. branch of proud Canadian caffeinery Tim Hortons-did you know there over 600 Tim Hortons restaurants in the United States? Or that there they're branded as "Tim Hortons Cafe & Bake Shop"? Or that they sell something called a "Maple Flatbread Panini"?-was also drawing people to the polls, staging a face-off between two timeless rivals: Coffee/Donut and Latte/Muffin.
"We selected the two teams to highlight our key beverage and baked good menu items and were curious to see what our U.S. guests preferred as their morning beverage and baked good choice," Brynn Burton, Tim Hortons U.S. Public Relations manager told us today in an e-mail.
Tim Hortons U.S. tracked the results pseudo-scientifically, by tabulating the number of Facebook and Twitter responses, as well as asking guests at outlets in Ohio, Michigan, and New York. Unsurprisingly, the pairing Tim Hortons built its brand on (in Canada and abroad) took the lead. Yes, America's a Coffee/Donut country.
We're not sure what this means, i.e. if Coffee/Donut represents the (allegedly) simple, return-to-basics, take-this-country-back values of the Republican Party, where the Latte/Muffin ticket represents the refined frou-frou tastes of downtown Demmycrats, or exactly how this reflects the actual presidential vote. We're not even sure if there's a wild card, Electoral College element to Tim Hortons U.S. Café & Bake Shop polling. What we do know, for sure, is that Americans love Tim Hortons coffee and donuts, so God Bless America and all that.