NOW Magazine has been Toronto's and Canada's leading news and entertainment weekly for 25 years. With 395,000 readers every week, NOW is a proudly independent newspaper committed both to publishing bold voices and being an environmentally and socially responsible consumer of paper.
Newspaper readers literally hold Canada's boreal forest or temperate rainforest in their hands every day. Ideas are carried to the reader on the dead fibre of trees cut down from ancient and endangered forests. Every year, hundreds of millions of trees are cut down in Canada to make millions of metric tonnes of paper for North America's newspapers.
To conserve Canada's and the world's ancient and endangered forests, NOW continues to be committed to publishing on 100 per cent recycled paper with vegetable inks.
Sadly, at this crucial time for our threatened forests, paper producers do not make enough recycled newsprint to meet North American newspapers' demands. NOW is committed to actively encouraging paper suppliers, newsprint producers and governments to meet the newspaper industry's needs for 100 per cent post-consumer recycled paper.
Should recycled newsprint become unavailable, NOW's policy is to purchase the most Ancient Forest Friendly paper available. NOW actively encourages other newspapers to purchase paper containing virgin wood fibre that is independently certified by organizations such as the Forest Stewardship Council whenever they can't get an adequate supply of recycled or agricultural residue paper.
Climate change is a rapidly emerging threat to the integrity of forests. NOW is implementing measures to reduce its carbon footprint, and encourages newsprint producers and other newspapers to reduce theirs.
NOW is also interested in working toward systemic change in the marketplace.
NOW is delighted to be working with Markets Initiative to shift industrial demand away from Canada's forests by supporting innovations in research and development. Papers made from agricultural residue like the flax or wheat straw left over after a harvest, have the potential to become a long-term viable solution that supports sustainable economies for communities and alleviates the stress on forest ecosystems.
NOW also hopes to work with other newspapers, paper producers, non-governmental organizations, communities and government on solutions to increase the availability of papers that contain only agricultural residue, recycled and Forest Stewardship Council-certified wood fibre.
Unless we all work together to move the market, the status quo is structured in such a way that one newspaper's environmentally responsible purchase only serves to move the problem of deforestation to someone else's backyard.
At its 50th anniversary, NOW hopes to toast its own success at the same time as it celebrates the flourishing health of Canada's and the world's ecologically rich forest habitats.
Michael HollettMichael Hollett
Alice Klein Alice Klein