Can I just ask, "What were the marketers for my beloved Toronto Blue Jays thinking when they concocted that crazy ad featuring new big bat Frank Thomas?"
The ad tracks The Big Hurt as he walks in on his kids' pillow fight, presumably to join the fun. One of his sons obliges, socking Thomas with his pillow, which, of course, induces the 6 foot five inch 275 pound giant to bat not a single eyelash. Whereupon he picks up a pillow, whacks his kid with it, which sends him flying - out of the frame to who knows where. We only hear the thud as he hits the floor.
There is no doubt that this would have hurt in real life. Just trying to be cute, say this year's marketers.
But the Thomas ad isn't funny - not even close.
Laurel Lindsay, the Blue Jays' vice-president of marketing, before finally pulling the ad, offered the lamentably lame explanation that, well, there was really no way to make Thomas any smaller or his son any bigger, so what were they to do?
Answer: try another concept.
Note that last years Blue Jays marketing campaign featured Troy Glaus - the Jays' then big man - wearily watching kids at a birthday party trying to smash a pinata. He pulls himself out of his chair, picks up a stick and hits the thing clear across the street.Same impact as the pillow fight ad - without trivializing child abuse.Don't blame Frank Thomas for all this - unless he hits less than 35 home runs this season.
And fear not - I haven't lost my passion for the team. Go Jays.