Former Rogers CEO John Tory enters the mayor's race with a mess of corporate connections and lots of fuzzy talk about the homeless. But you gotta wonder why the same backroom boys who force-fed us the scandal-plagued disaster called Mel are now pushing the cable guy. Are they hoping for more of the same?
How he's being packaged
Community-conscious first-time candidate untainted by politics.
Consummate political insider who's spent his entire career getting his hands dirty in Tory backrooms.
What Tory says he'll bring to City Hall
A fresh perspective free of divisions and confrontations that currently mark city government.
As CEO of a former monopoly, he's used to giving orders, not building consensus.
Who's backing him
Paul Godfrey, Blue Jay head and backroom fixer; Ralph Lean, lawyer and Tory fundraiser; James Villeneuve, Labatts exec and former Lastman campaign director; Rod Phillips, former Lastman chief of staff.
Major selling point
Nice-guy image and volunteer work with St. Michael's Hospital, the Salvation Army and, most recently, the United Way.
Chair of campaign behind attack ads ridiculing Jean Chretien's facial paralysis. Nice, all right.
What he says he'll do to bring integrity back to government
Authorize city auditor to conduct periodic spot checks.
Believes current problems (read scandals) at City Hall "haven't been caused by bad decisions by city government."
Most intriguing campaign promise
Plan to reduce homelessness.
Loves Fantino. Thinks public safety is the number-one issue. Sounds like he will employ the Rudy Giuliani solution to homelessness: special vans dispatched to scoop homeless people and psychiatric survivors off the street.
What else Tory's promising
A new financial deal for the city.
Supported amalgamation that got us into this mess in the first place.
What his backers downplay
Corporate label and establishment connections.
Boasts a number of corporate directorships, including Toronto Blue Jays, Cara Corporation (one of the Harris Tories' biggest financial backers) and Enbridge Consumers Gas.
Presenting himself as someone who's not beholden to supporters of Lastman's scandal-plagued regime.
He co-chaired both Lastman campaigns.
Least impressive part of Tory's resumé
Nine years as chair of the board of the perpetually cash-strapped Canadian Football League.
Four years on the board of the financially troubled Toronto Symphony Orchestra.
Favourite sayings of Tory
"Clothes do not make the man. They make a statement about the man. And in some cases a statement about the man's advisers."
"When getting one's foot in the door, shoes matter immensely."
What they say about Tory
He's been putting the $1 million-plus he earned last year to good use at Harry Rosen.
With research by René Biberstein